Tag Heuer’s Latest Smartwatch Play? Super Mario

    Yes, Apple has a smart market sewn now. No one can touch them when it comes to market share. Not Samsung. Even Google.
    Wired UK.

    This story initially appeared on Wired UK.

    But while the two companies are big betting on combining strength with their new OS (now only use), in an effort to Apple Dethrone, Tag Heuer has been jammed with a strategy to make more traditional watches. Until now.

    Now, thank you no small parts to the CEO of Brand Frédéric Arnault is an avid gamer, the connected pal gamer can be used to be a Smartwatch Edition Super Mario ($ 2,150, available July 14), Complete with the Ledeng animated version built by various parts UI -his.

    While such maneuver may seem like odd collaboration for luxury Swiss winds brands, there are more than a few factors when playing here. The first is that the average age of a gamer today is 35, older than most will guess, and this is married to the age range for luxury goods, which are traditionally older. Second, high-end watches decorated with computer game characters are not new. At present, for example, if you have a $ 17,000 backup, you can reach Watch Pop Invader month RJ.

    The third and maybe the main reason for this tag x nintendo smartwatch play is Arnault itself. Only on the 26th, Bernard Arnault’s son, who briefly surpassed Jeff Bezos to become the richest person in the world in December 2019 as the chairman of LVMH, was with several CEO Watch Bounds margins in Switzerland. Before taking the top work in the tag, he joined the company in 2017 to oversee the development of a connected SmartWatch, and it remained very many babies.

    Seeing smart partnerships, Arnault began talking to Nintendo about the project together two years ago when he was still leading a connected division. “It was my idea to contact Nintendo,” said Arnault. “I’m a fan of Mario. Play Mario Kart with my brothers and sisters? We really happened. We feel that integrating some gamifications for the experience of fitness on connected, which is a product that should affect the behavior and life of society, it is important. And instead of trying Building this own gamification, it makes sense to find a partner for it. ”

    As well as some physical design cues on new connected, such as the graduation of the bezel, push button, and the crown logo, filled with varnish colors of Mario’s red lid, which was carved on a rope buckle, and super mushrooms, pipes, and super star at position 3, 6 and 9 , two versions of Heuer 02 face made for this edition. Someone uses red and blue super mario iconic, the face of a more traditional watch with a smooth red touch.

    But fans are likely to be withdrawn by Mario Dial’s animation that unlocks when you reach fitness goals throughout the day. Different animations are played when you reach 25, 50, 75, and 100 percent of your daily number of steps, the word tag is inspired by Gaming Easter Eggs.

    At present, this interactive Mario Watch face is only present in the Super Mario Limited Edition Heuer Tag, but the tag is considering making it available in another edition that is connected to the stage.

    As for whether Mario Mashup is a step that is too far away for traditional customer tags, Arnault sure. “I believe that, for sure, it is a risk. But it also matches what we are trying to say with the product. The connected watch is a digital product, and we partner with digital icons,” he said.

    This story initially appeared on Wired UK.

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